Compared to classic media, multimedia content offers additional positive benefits. The reader is actively involved and decides for himself what is relevant for him. This personal relationship to the content creates a high level of reader loyalty. As a service provider to the media, press offices can significantly increase the attractiveness of their press releases through self-produced multimedia content and additionally retain control of these graphics, maps, videos etc., since these can only be integrated by external partners.
However, if you want to publish in a more sophisticated way, you need more tools. These so-called web tools extend the often inflexible editorial systems by multimedia functions with which the presentation of text, images, audio and video can be combined. There is an enormous number of (mostly free) tools in the vast expanses of the Internet. But which of them belong in the digital craft kit and are really helpful in daily use? How can you present content online and how can you integrate this work into your own website or social media channels?
I answer these and other questions in a one-day in-house seminar based on numerous examples from journalistic practice.
The workshop covers:
- Interactive maps for the web
- How to visualize data on maps
- Linking images with multimedia content
- Interactive before and after pictures
- Create all kinds of graphics online, for example for social media channels
- Real-time statistics: The fascination of living numbers
- Interactive timelines for your own website
- Streaming tips for Facebook and Co.
- Other useful apps, programs and online tools for special applications
- Sources for royalty-free and licensed music, graphics and images
- how to embedd all this content into your own website or various social media channels